Dewey Defeats Truman: SF Chronicle’s Bay Bridge Edition

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Here in the Bay Area, we take our earthquake retrofitting seriously: Hence the Labor Day weekend closing of the Bay Bridge for a crucial step in the ongoing replacement of the eastern span, and the announcement last night that all 260,000 cars that use the bridge on a typical day would have to find other ways to commute this morning due to a newly discovered crack in a steel link. Given the new crack, I was expecting to have to forsake my usual cushy carpool ride from Berkeley to the Mother Jones office in downtown San Francisco for a long, crowded, and expensive train ride today, but when I woke up this morning I checked the news on the computer and, just like that, the bridge workers had beaten the odds and the bridge was operational. All it took was 70 hours of continuous work.

Too bad the print edition of the San Francisco Chronicle couldn’t keep up with the news. Millions of people in the Bay Area woke up this morning wondering about the Bay Bridge and the area’s largest daily, with a daily circulation of 312,408, got it wrong.

Ironically, I saw this in the newspaper box while waiting in the carpool line for a ride over the Bay Bridge. Ouch.

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't find elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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