Econundrum: Household Conservation Smackdown

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Q: If I could only choose one thing to do in my lifetime to reduce my carbon footprint, what should it be?

A: Switch out your bulbs. Insulate your house. Recycle. Cinderelly, Cinderelly. Frankly, it’s all a little overwhelming. Wouldn’t it be great to know which personal conservation activities get you the most carbon-reducing bang for your buck? Researchers at Oregon State University calculated the lifetime impact of a few popular ones. Here’s what they found:

  • Recycling newspaper, magazines, glass, plastic aluminum, and steel cans: 19 tons of CO2 saved
  • Replacing old refrigerator with energy-efficient model: 21 tons saved
  • Replacing ten 75-w incandescent bulbs with 25-w Energy-efficient lights: 40 tons saved
  • Replace single-glazed windows with energy-efficient windows: 133 tons saved
  • Reducing miles driven from 231 to 155 per week: 162 tons saved
  • Increasing car’s fuel economy from 20 to 30 mpg: 163 tons saved

So: If you can’t afford to replace your fridge (or you’re emotionally attached to your avocado green late ’70s model), drive 10 fewer miles a week. If you rent and can’t persuade your landlord to upgrade your windows, drive 62 fewer miles a week (um, time to buy a bike).

The bottom line: Keep recycling. Switch out those lightbulbs. But whatever you do, cut down on your car time, and if you must drive, do it in a fuel-efficient car.

 

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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