News From TreeHugger: Thursday, October 15

photo: <a href="http://www.mrjoe.com/MrJoe/Home.html">Mr Joe</a>

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A weekly roundup from our friends over at TreeHugger. Enjoy!

Canada’s First Grain CSA Transports Via Sailboat & Triples Demand Within One Year

CSAs aren’t exactly new on the green scene, but one that deals exclusively in grains is. And one that ships only via sailboat in British Columbia is doubly unique.

From Smart Grid to Big Brother?

Smart grids may be the wave of the future when it comes to managing the electric grid so that we can truly take advantage of renewable energy, not to mention save a lot of power in the process. But, are we ignoring the ability of utilities to gather information about you and undermine your privacy?

US Coal Plants Pump Thousands of Gallons of Waste Into Drinking Water Supplies a Day

As if the greenhouse gas emissions weren’t bad enough, a new investigation reveals that hundreds of coal power plants across the country are routinely dumping waste into rivers and streams…ones that millions of people get their water from.

California Now First State to Charge Polluters for Greenhouse Gas Emissions

How will California raise $63 million dollars in three years with CO2? By charging the most polluting companies 15¢ per ton they emit, starting in 2012.

World’s Airlines Pledge to Cut Emissions 50% by 2050

Emissions from air travel may be only a small percentage of the world’s total greenhouse gas output, but much of those emissions have even greater warming potential than ones emitted on terra firma…and they are growing. However, ahead of COP15, the IATA has announced new plans to address their contribution to global warming.

One Trick Pony Saudi Demands Compensation for Support of Climate Action

Is Saudi Arabia blackmailing the rest of the world for climate change support? Citing that they will suffer under a global climate agreement due to declining oil revenues, they are demanding compensation for climate cooperation.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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