News From TreeHugger: Thursday, October 29

photo: <a href="http://www.flickr.com/photos/fitri-agung/3103398633/">friti agung</a> via flickr.

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Editor’s Note: A weekly roundup from our friends over at TreeHugger. Enjoy!

Only One-Sixth of European Retailers Showing Sustainable Palm Oil Progress

Back in May, WWF said it would starting outing companies not living up to their sustainable palm oil commitments. After all, only a fraction of the certified sustainable palm oil being produced is actually being purchased. Well, their Sustainable Palm Oil Scorecard for 2009 has been released and only one-sixth of European retailers are making much progress.

In What World Can You Call Tetra Pak Green?

All sorts of effort has gone into making Tetra Paks using greener materials, but is it enough? No way. Green is reusable. Green is refillable. Green is not disposable and downcylable, for the lucky 20 percent of Americans who have access to it, and landfill for the 80% who don’t. Tetra Pak is the most elaborate greenwashing scheme ever, and they are doing a very good job of it.

Ecuador Moves Forward With Plan to Not Drill the Amazon in Exchange of Funds

We spoke about this campaign being in the making before, and about a presentation of it a month ago at the UN, but now it’s a fact: Ecuador is promoting the measure internationally to get funds, and says Germany, Spain and France have shown interest in backing up the plan. The country is also considering forming a consortium of countries with natural resources.

Illegal Logging Makes Indonesia World’s Third Largest Emitter of Greenhouse Gases

Indonesia is made up of 17,508 islands, most of which were totally covered by forest until about 50 years ago when that number dropped to 80 percent. But now, illegal logging and the burning of forests are making the country the third biggest emitter of GHG in the world (!) behind the U.S. and China.

More COP15 Expectation Management: UN Plans Post-Copenhagen Talks – Kerry Says We’ve Done All We Can

Though the grand exercise of managing expectations regarding the possibility of actually getting a global climate deal signed at the COP15 talks has been going on for a couple months now, here are the latest examples courtesy the United Nations, which is talking now about just having a framework in place for a legally binding deal, and Senator John Kerry, who is saying the Senate’s done all it can before December.

Good Way to End Paper Recycling Completely: Make Ethanol Motor Fuel From Paper Waste

Today’s printing and writing papers commonly have 20-30 percent recycled content. For fiber packaging materials, 60 to 100 percent recycled content is typical. It took decades for industry to reach those levels. Can you imagine what would happen if the paper industry had to price-compete against oil companies for waste paper feedstock? Recycled content of all manner of papers would surely decrease.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

payment methods

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