Coal: Too Dirty for College?

Photo: Wikimedia Commons

For indispensable reporting on the coronavirus crisis and more, subscribe to Mother Jones' newsletters.


On Tuesday the Sierra Club released the first of three internet commercials to be aired this month on sites like Hulu and Facebook. The ads—you can see the first one below—paint coal as “too dirty for college,” a comical rebuke of the concept of “clean coal.” The commercials are part of the organization’s Campuses Beyond Coal Campaign, which aims to wean the 60 universities that still rely on coal-powered electricity off “last century’s dirty technology,” as Binghamton University student activist Lauren Hammond put it. The commercials will air through the end of the month, and will direct viewers to 2dirty4college.com, where students can send along a pre-drafted letter to their college or university president urging him or her to “move beyond coal and power our schools with 100 percent clean-energy solutions,” with a few quick clicks of a mouse.

Thank you!

We didn't know what to expect when we told you we needed to raise $400,000 before our fiscal year closed on June 30, and we're thrilled to report that our incredible community of readers contributed some $415,000 to help us keep charging as hard as we can during this crazy year.

You just sent an incredible message: that quality journalism doesn't have to answer to advertisers, billionaires, or hedge funds; that newsrooms can eke out an existence thanks primarily to the generosity of its readers. That's so powerful. Especially during what's been called a "media extinction event" when those looking to make a profit from the news pull back, the Mother Jones community steps in.

The months and years ahead won't be easy. Far from it. But there's no one we'd rather face the big challenges with than you, our committed and passionate readers, and our team of fearless reporters who show up every day.

Thank you!

We didn't know what to expect when we told you we needed to raise $400,000 before our fiscal year closed on June 30, and we're thrilled to report that our incredible community of readers contributed some $415,000 to help us keep charging as hard as we can during this crazy year.

You just sent an incredible message: that quality journalism doesn't have to answer to advertisers, billionaires, or hedge funds; that newsrooms can eke out an existence thanks primarily to the generosity of its readers. That's so powerful. Especially during what's been called a "media extinction event" when those looking to make a profit from the news pull back, the Mother Jones community steps in.

The months and years ahead won't be easy. Far from it. But there's no one we'd rather face the big challenges with than you, our committed and passionate readers, and our team of fearless reporters who show up every day.

We Recommend

Latest

Sign up for our newsletters

Subscribe and we'll send Mother Jones straight to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate

We have a new comment system! We are now using Coral, from Vox Media, for comments on all new articles. We'd love your feedback.