Greening the Government: The Contest

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A few weeks ago, Barack Obama signed an executive order directing the federal government to start setting an example on sustainability. Seems like a reasonable goal, if the administration is serious about overhauling the rest of the economy.

The order directed agencies to set greenhouse gas emissions reduction targets for 2020 by the end of the year, and calls on them to improve energy efficiency, reduce oil and water use, and make more sustainable technology and product purchases.

On Monday the White House launched a new website for 1.8 million federal employees to face off on who can be the greenest of all. Top ideas will be presented to a sustainability steering committee. The challenge runs through the end of the month. There aren’t many ideas so far, but here are a few:

  • “To promote mass transit use and reduce carbon emissions, I think all agencies should include public transit information on their websites.”
  • “Just as some agencies provide parking or public transportation stipends, allow employees to apply those same funds to bicycle purchases.”
  • “Require all new constructions to meet minimum LEED standards.”
  • “All federally-owned buildings should be audited to identify energy wasted due to poor insulation, then renovated to address identified inefficiencies.”
  • “Old windows should be replaced with double paned windows to conserve heat.”

All extremely practical, really.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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