Greening the Government: The Contest

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A few weeks ago, Barack Obama signed an executive order directing the federal government to start setting an example on sustainability. Seems like a reasonable goal, if the administration is serious about overhauling the rest of the economy.

The order directed agencies to set greenhouse gas emissions reduction targets for 2020 by the end of the year, and calls on them to improve energy efficiency, reduce oil and water use, and make more sustainable technology and product purchases.

On Monday the White House launched a new website for 1.8 million federal employees to face off on who can be the greenest of all. Top ideas will be presented to a sustainability steering committee. The challenge runs through the end of the month. There aren’t many ideas so far, but here are a few:

  • “To promote mass transit use and reduce carbon emissions, I think all agencies should include public transit information on their websites.”
  • “Just as some agencies provide parking or public transportation stipends, allow employees to apply those same funds to bicycle purchases.”
  • “Require all new constructions to meet minimum LEED standards.”
  • “All federally-owned buildings should be audited to identify energy wasted due to poor insulation, then renovated to address identified inefficiencies.”
  • “Old windows should be replaced with double paned windows to conserve heat.”

All extremely practical, really.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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