A Yes Man Talks About the Chamber Prank

Image by Wikimedia Commons user <a href="http://commons.wikimedia.org/wiki/File:The_Yes_Men.jpg">Tavis</a> used under a CC License

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As news of the Yes Men’s prank on the Chamber of Commerce spread this morning, I phoned the contact listed on their phony press release announcing the Chamber’s change of heart about climate change. I left a message for supposed Chamber flack Erica Avidus, and a couple of hours later I received a call from Andy Bichlbaum, one half of the Yes Men (he’s the one on the right). “Are you Erica?” I asked him. “I guess so,” he said, sounding a little giddy. He’d been watching some “hilarious” cable clips from his fake press conference and was basking in the absurdist glory. Speaking as himself, he talked more about the Yes Men’s latest feat and why it took a sham Chamber of Commerce to reveal that the real Chamber’s climate policy is “a big hoax on the American public.” Bichlbaum, who’s gone by aliases such as Jude Finnisterra and Hank Hardy Unruh, also did some linguistic analysis of the real Chamber spokesman’s name, concluding that he, too, is just another fake.

MJ: How long have you been planning this? When did the Chamber of Commerce show up on your radar screen as a potential target?

AB: They showed up as soon as these defections started happening. We planned this about a week and a half ago. The Chamber’s absurd stance is really what inspired us, of course. The US is the one thing that’s holding up the talks in Copenhagen and we have to send Obama to Copenhagen with a climate bill; even though the Kerry-Boxer one isn’t great, it’s something. And the chamber is opposing climate change legislation and the whole rest of the world is saying we need to do something. Even a lot of big companies are saying we need to do something. The chamber, representing the biggest and stodgiest and most powerful corporations in America is just saying, “Nah, let’s let the whole planet go to rot.” We just wanted to show what it would look like if they didn’t take that absurd stance. And none of the reporters in the room were really surprised.

MJ: The press conference was interrupted by the Chamber’s spokesman, Eric Wohlschlegel.

AB: Well, he claims to be.

MJ: He claims to be their spokesman?

AB: He claims to be executive director of communications for the Chamber. Wohlschlegel—if you look up that word in German, “wohl,” I think means strong and “schlegel” means something like hammer. So you know what kind of person whould have “strong hammer” as a surname. It’s clearly a joke. [For the record: Wohlschegel really is the Chamber’s communications guy.] The Chamber’s position on climate change is clearly a big hoax on the American public. They’re clearly just making fun of us, saying that it’s not important or we don’t need climate legislation, that we need a Scopes Monkey Trial. They’re just making fun of us and they’re proving that they’re completely illegitimate and a fake entity.

MJ: In your fake press release you say that the Chamber represents 300,000 businesses. But the real chamber likes to say it represents 3 million, as my colleague Josh Harkinson has been reporting.

AB: Right! See, we’re even more honest and accurate than they are even when we’re trying to hoax them. it’s just pathetic.

MJ: Have you gotten any more response from the Chamber, besides the spokesperson saying what you were doing was a fraud and breaking the law?

AB: Not yet. We have sentinels posted at various courtrooms to catch them lodging a motion against us or something. But they seem to be laying very low. I think they said it’s a very sad day. And it is.

MJ: You sound upset.

AB: Yeah, very upset. [Giggles.]

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We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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