5 Reasons We’re ‘Going Rouge’ Instead of ‘Going Rogue’ This Holiday Season

Image courtesy of <a href="www.GoingRouge.net">GoingRouge.net</a>

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Thanks Oprah, we’ve all heard. Sarah Palin kicks off her book tour in earnest this week, endlessly plugging Going Rogue: An American Life, her account of what really happened with John McCain’s mean spindoctor-people and bad boy Levi Johnston and other scandals we were only mildly interested in six months ago, before Mad Men got started.

What you may not have heard is that another book, by Michael Stinson and Julie Sigwart, also hits bookstores today. It’s called Going Rouge: The Sarah Palin Rogue Coloring & Activity Book, and it has already earned mentions in the New York Times and the Washington Post.

So it’s time for a showdown. Memoir vs. Coloring Book. No one’s done it yet, so I’ll break it down for you: Five reasons to go Rouge rather than Rogue this year.

 

1) For the planet’s sake. Going Rogue: An American Life is a whopping 432 pages and 1.4 lbs. That’s a lot of paper. It’s also more than I want to read, especially about a person whose existence I was blissfully ignorant of prior to August of 2008. By contrast, Going Rouge: The Sarah Palin Rogue Coloring & Activity Book is 48 pages, and I think it still sums up Palin’s message pretty clearly.

2) Juicy bits of Palin’s book are available online, and for free. We’re in a recession. Save your $28.99 on the hardback. Excerpts and summaries abound online, courtesy of The Huffington Post, Drudge Report, Wonkette, and others. Plus, all the time you’ll have saved can be better spent doing fun activities in Going Rouge, such as a word search.

3) Palin’s book goes rogue on facts. The AP has invested precious resources in the form of 11 fact-checking reporters whose combined powers told us what we all could’ve guessed: Palin’s book is strong on rhetoric but soft on facts. (On her Facebook page, Palin claims AP is “erroneously reporting” on her book, but she doesn’t actually say what the errors are.) So we’ll go with AP for now: Read it only if you enjoy fiction more than you enjoy coloring.

4) Going Rouge appeals to future voters. Don’t know how to read yet? That’s okay! Unlike Going Rogue and the Republican Party, Going Rouge: The Sarah Palin Coloring & Activity Book is suitable for all ages. In fact, it caters to the youngsters by getting them thinking about the future of our country with activities that include coloring and cutting out Palin 2012 campaign buttons. Educational, and good for practicing motor skills.

5) Send the right message. FYI consumers, the people who analyze book sales cannot distinguish between regular purchases and ironic purchases. If you’re going to give gag gifts, make sure you send the right message to the right people while doing it.

And finally, if you’re like some of us and you’re totally Palin-ed out, that’s okay. We’re just saying, if you’ve got to buy something, choose your Palin product wisely. Happy coloring!

 

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We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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