The Story of Cap and Trade

Photo courtesy of <a href="http://storyofstuff.com/capandtrade/">The Story of Stuff website</a>.

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Annie Leonard, creator of The Story of Stuff, a popular web video that argues against consumerism, released a new video yesterday on cap and trade. Like her earlier effort, The Story of Cap-and-Trade features engaging narration and cute, easy-to-understand comic sketches to explain an extremely complex issue.

The problem? Leonard vastly oversimplifies cap and trade and its problems. The video blames the current difficulties surrounding cap and trade entirely on the policy itself, not the lawmakers and special interest groups seeking to load the legislation with exceptions and giveaways. The problems she highlights would dog any proposal to address climate change in the US. If Congress suddenly adopted a carbon tax, the coal, oil, and gas lobbies, aided by their favorite senators, would carve out gaping loopholes for their industries. The policy isn’t the real villain  here—it’s the politics. 

“The next time somebody tells you cap and trade is the best we’re going to get, don’t believe them,” Leonard concludes. But what superior proposal has any kind of meaningful political support? Leonard never attempts to explain this. The reality is that ditching cap and trade now would leave us with no politically viable legislative options to combat climate change at all. 

The estimable David Roberts has a thorough take-down of the video at Grist, which I recommend. And here’s the video, so you can decide for yourself:

The Story of Cap & Trade from Story of Stuff Project on Vimeo.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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