Whedon’s Dollhouse Inspires Activism

Image via <a href="http://www.notadoll.org/dhreality.html">NotADoll.org</a>

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Fans of Joss Whedon‘s latest TV show have been inspired to do more than don Browncoats and sharpen Mr. Pointy. While much of the discussion around Dollhouse has revolved around whether the show damages Whedon’s feminist cred, some fans think that debate misses the real point of the show: to denounce human trafficking.

Not A Doll seeks “to inspire, to raise funds, and to organize” other Whedonites to bring attention to human trafficking:

…Joss Whedon’s Dollhouse has captivated and inspired us. It has moved us to tears and then spurred us to action. We may root for Echo and Sierra, Victor and November, but what of the countless, the nameless, the real ones? This site is for them.

With its zenly beautiful aesthetic (kind of like the show’s set), the site offers six ways to get involved, three of which have to do with techy charitable giving (donating old electronics, or making your search engine clicks count), and all of which are tied to the show’s plot. Some parallels between the show and real world action work better than others: “Contact the Sentator Perrins of the World” makes a lot of sense, but “Become a Handler,” which suggests ways to protect your children from kidnapping, is a bit of failed metaphor (in the show the “handlers” play both a parental and pimp-like role).

2009 will be Dollhouse‘s final season. But if the show’s devotees are anything like their Browncoat counterparts, this just might inspire some real-life change.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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