CBS to Air First Super Bowl Abortion Ad

Photo by Flickr user joanjoyce_p's photostream under Creative Commons

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I have a general, albeit sometimes irrational, distaste for quarterbacks. There’s something about their deified status, the fact that they’re often positioned as Great White Hopes on mostly black teams, their ‘me’-in-team attitudes; I admittedly look for reasons to knock them down a peg. Joe Theismann: ridiculous (he changed the pronunciation of his name, ‘THEES-man,’ to rhyme with Heisman, as in trophy). Joe Montana: privileged (Joe Cool played for the wine-and-cheese 49ers and had the best receivers in the biz). Peyton Manning: whiner (no-huddle does not have to mean all-tantrum). Michael Vick: dog hater (no explanation nec). I could go on, but this isn’t a sports’ blog, so I’ll get on with it:

Tim Tebow. The Heisman-winning, Florida Gators’ QB is headed to the NFL, and for the past few years he’s been the darling of college football. He’s capitalized on that exposure, declaring his virginism and etching bible passages into his eye-black for every game. Now Tebow is taking televangelism to a whole new level: the Super Bowl. Even better, the still-college boy is going to star in a commercial in the Super Bowl. Now everybody knows that the ads are the most-watched, most memorable, and most expensive part of the 6-hour affair (halftime is a close second). Tebow and his mom’s  Super Bowl ad is sponsored by James Dobson’s Focus on the Family. Tim’s mom will tell America how she was young and not sure she wanted a baby, but then she had Tim who’s now a star about to make gobs and gobs of money (she probably won’t say that last part, but you’ll get the picture). Ergo, you’d be crazy to consider an abortion, ladies, and gents and those not of child-bearing age, don’t even think about supporting a woman’s right to chose, because how could you choose not to gestate and give life to a person as successful and handsome as Tim Tebow?

This “false choice,” as TAPPED’s Monica Potts so rightly calls it, is fucked. Sorry, it just is. You cannot tell a woman that she might give birth to the next superstar, the next president, the next great thing, or even the next maybe-not-great-thing but still-deserving-of-your-love human being. Because no matter what you might believe, or I might believe (and the idea of having an abortion is a horrifying prospect to me, as it is to most pro-choicers, for the record) when it comes right down to it, when it’s 3rd-and-25 and you’re deep in your own territory, Tim, you’re your only coach in this scenario. What you won’t hear in this commercial is that a woman might die giving birth, or go broke after she has the child, or lose her own future and compromise her kid’s. All these things are ‘maybe’s,’ and women and their partners in this situation are left with difficult, horrible choices no one wants to be beset with, but in the end this simply isn’t anyone else’s, including Tim Tebow’s, damn business.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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