February 13, 2010

Rock Me Amadeus

Photo: Wikimedia Commons

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Last week, President Obama awarded San Francisco Symphony conductor Michael Tilson Thomas the National Medal of Arts for his efforts to win over a wider audience for classical music. In our current issue, MTT talks with MJ‘s Clara Jeffery about the philosophy behind his work, his love of nonclassical artists such as James Brown, and experiments such as organizing the first ever YouTube symphony. Check it out. Or take a moment to enjoy these greatest hits of classical music crossover:

1885 The Boston Pops is launched to bring classical music to the masses.

1940 Disney’s Fantasia. Money loser until 1969 re-release makes it a stoner classic.

1957 Elmer Fudd + Wagner = “Kill Da Wabbit.”

1958 Leonard Bernstein conducts his first televised Young People’s Concert.

1968 2001: A Space Odyssey immortalizes Strauss’ Also Sprach Zarathustra.

1976 “A Fifth of Beethoven” disco remix.

1984 Amadeus wins eight Oscars.

1990 The Three Tenors storm charts.

1998 Georgia aims for “Mozart effect” by giving new moms classical CDs.

2002 Nas samples Beethoven’s “Für Elise.”

2007 BBC launches a reality show to reclaim classical music from “posh old white people.”

2009 YouTube Symphony Orchestra and MTT play Carnegie Hall

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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