The Best NYT Lede Ever?

There’s something wrong with the first sentence of this recent New York Times story about white anti-abortion activists trying to recruit black people to join their cause:

For years the largely white staff of Georgia Right to Life, the state’s largest anti-abortion group, tried to tackle the disproportionately high number of black women who undergo abortions.

The next sentence explains that the staff of Georgia Right to Life “found it difficult to make inroads with black audiences.” That makes sense. Hassling women who want to get abortions is bad enough. But tackling them?