Cap and Trade is Dead. Long Live Cap and Trade!

Photo via <a href="http://upload.wikimedia.org/wikipedia/commons/6/65/Obama_Joker_sign_-_cap_and_trade.jpg">Wikicommons</a>.

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Last week, John Broder penned a piece in the New York Times on the “demise of cap-and-trade,” since mention of it has been almost completely axed from the Senate discussions. Lindsey Graham (R-SC) also reiterated his belief that it’s dead and gone. “It’s been beaten to death,” he said, adding, “I think it’s an idea that needs to die.”

In reality, the death of cap and trade is mostly rhetorical. The bill that Graham, John Kerry, and Joe Lieberman are expected to introduce next month will still include a cap on major emitters and a trading component, though it’s likely to be more limited than the House-passed bill. So Graham can keep declaring it dead, even if that doesn’t really mean all that much in practice.

Actually, the term “cap and trade” died a while ago. In the debate over the House bill, it was rarely discussed, apart from Republicans slamming it as “cap and tax.” In the previous Senate bill offered by Kerry and Sen. Barbara Boxer, they dropped the phrase in favor of “Global Warming Pollution Reduction and Investment program.”

What’s interesting is how politically undesirable “cap and trade” has become in recent months. What happened to make cap and trade politically toxic in Washington in just the nine months since the House passed its version of the policy? Broder posits that the term “was done in by the weak economy, the Wall Street meltdown, determined industry opposition and its own complexity.” Those are factors, yes, but I think Robert Stavins of Harvard’s Kennedy School has a better reading. He concludes, basically, that the problem wasn’t the phrase or even the idea itself:

But the most important factor–by far–which led to the change from politically correct to politically anathema was the simple fact that cap-and-trade was the approach that was receiving the most serious consideration, indeed the approach that had been passed by one of the houses of Congress. This brought not only great scrutiny of the approach, but–more important–it meant that all of the hostility to action on climate change, mainly but not exclusively from Republicans and coal-state Democrats, was targeted at the policy du jour — cap-and-trade.

The same fate would have befallen any front-running climate policy.

This argument puts Graham, Kerry and Lieberman’s contortions to convince us that a) cap and trade is dead and b) their proposal offers something totally different in a new light. The problem isn’t the language; it’s that the American public still isn’t convinced that climate change is a problem that urgently needs to be acted upon, or that any of Washington’s proposed solutions are viable. That’s where the real change needs to happen—not in the rhetorical packaging.

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We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

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