Barbara Boxer Gets Demon Sheeped

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The ad guy behind the Demon Sheep brings us a new video for California Republican Senate candidate Carly Fiorina that’s almost as bizarre as its predecessor. It features a giant Barbara Boxer head floating over wind farms as a voiceover decries her support of cap and trade — and it only gets weirder from there.

Giant Floating Head of Barbara Boxer’s mistakes include “proclaiming her cap-and-trade bill would clean the environment, indifferent that it would take already painful jobless numbers and make them dramatically worse,” says the creepy narration.

The nearly 8-minute ad is from Fred Davis, the same guy who made the demon sheep ad. Some have dubbed it the “HindenBoxer.” Like its predecessor, it’s strange enough to get people talking. The concept is that Boxer’s power in Washington has swollen her ego and … caused it to take flight. “She quit working for us, and starting working only for herself,” it says.

On climate, at least, it’s worth noting that Fiorina was once supportive of efforts to curb emissions–at least before she challenged Boxer, who has made climate change one of her signature issues. Fiorina even touted John McCain’s support for cap and trade in her speech at the 2008 Republican National Convention.

Here’s the new video:

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We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

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