March 10, 2010

Introducing the Climate Desk

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Starting today, Mother Jones and a notable group of news outlets are launching the Climate Desk, an unprecedented effort to cooperate on coverage of climate change. We’re working with the Center for Investigative Reporting, Grist, The Nation Institute, Slate, The Atlantic, Wired, and WNET on this project, which we describe as “a journalistic collaboration dedicated to exploring the impact—human, environmental, economic, political—of a changing climate.”As global warming is the biggest challenge of our time, we thought it only appropriate that we pool our resources to explain and explore how the world is adjusting to this new reality.

Reuters.com blogger Felix Salmon has an excellent post kicking off our collaboration. He’ll be looking at how—or whether—corporations are moving to address the risks they face from climate change. I’ll be covering the politics and policy from Washington, DC, and Kevin Drum will also be weighing in on his blog. We’d love story ideas and tips, so please send them to scoop@motherjones.com or drop us a note in the comments below. And stay tuned for more on our new project!

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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