Who is the Fiji Water Guerrilla?


Wow. Our 2009 feature on Fiji Water’s greenwashing must have made someone mad, because somebody recited several facts from our article on this cardboard sign. This blogger says he found the sign last week, taped to a bottle of Fiji Water in the New York Whole Foods where he works. In case you can’t read the back of the sign, it says: “production plant runs on diesel fuel 24/7. high grade plastic transported from China –> Figi –> YOU. shipping thousands of miles to the US & Europe while thousands of Figians do not have access to clean water…………..” Thanks for spreading the word, Fiji Water guerrilla, wherever you are.

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Clara Jeffery, Editor-in-Chief

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