March 2, 2010

Who is the Fiji Water Guerrilla?

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Wow. Our 2009 feature on Fiji Water’s greenwashing must have made someone mad, because somebody recited several facts from our article on this cardboard sign. This blogger says he found the sign last week, taped to a bottle of Fiji Water in the New York Whole Foods where he works. In case you can’t read the back of the sign, it says: “production plant runs on diesel fuel 24/7. high grade plastic transported from China –> Figi –> YOU. shipping thousands of miles to the US & Europe while thousands of Figians do not have access to clean water…………..” Thanks for spreading the word, Fiji Water guerrilla, wherever you are.

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Owned by no one—except you.

We just keep seeing it happen: Newsrooms owned by billionaires and corporations are spinning their own narratives, overwriting the truth, following only stories that keep them in the pocket of those with even more power.

Not here. We’re not owned by anyone. We’re not part of any cult that demands our allegiance to a bottom line. We’ve spoken up and spoken out while other newsrooms changed their stories—or cut them altogether—to keep the C suite happy.

Our mission is to find the truth and amplify it. That’s why we’re independent, nonprofit, and, crucially, funded by readers. The investigations on our website will always be free to read, watch, and listen to, but our newsroom is powered by readers who pitch in what they can so we can keep asking the hard questions.

Can you chip in today?

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