Obligatory Earth Day Post

Photo by FlyingSinger, <a href="http://www.flickr.com/photos/flyingsinger/468502417/">via Flickr</a>.


Perhaps I should mention that today is Earth Day. It’s the 40th anniversary of the holiday in fact. Now, whether this day matters any more is a subject of much debate (see green bloggers, including me, weigh in over at Treehugger). I think Earth Day is a good reminder of just how much environmental advocates and allies achieved in the early years: the Clean Air Act, the Clean Water Act, and the Occupational Safety and Health Act, just to name a few. But this year, it should serve as a reminder that much, much more needs to be done on today’s biggest environmental problem: climate change.

Where are we on that? Well, the lead Republican working on climate and energy legislation last week rejected the plan to roll out the bill on Earth Day, downplaying the idea that the legislation has anything to do with the environment. Meanwhile, it’s not even clear what exactly that bill looks like, as the authors struggle to build some manner of franken-climate-bill that can attract 60 votes. And from recent reports it looks likely that the bill will move further down the list of legislative priorities this year, behind financial reform and then immigration.

John Kerry, the lead Democrat working on legislation, tried to strike a hopeful, if somewhat plaintive, call to action on Thursday. This year, he said in a statement, is “our last and best shot” to get a bill passed. Thus, Earth Day, “must be a reflection point that helps make this the year the Senate passes comprehensive climate and energy legislation.” (He said pretty much the same thing in an op-ed in Politico today too.)

With all the not-very-hope-inspiring-news of late, I’m really hoping that this is neither the “last” nor “best” shot at getting the policy right. But Kerry is certainly right that Earth Day should be treated as the impetus for action.

More Mother Jones reporting on Climate Desk

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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