Obligatory Earth Day Post

Photo by FlyingSinger, <a href="http://www.flickr.com/photos/flyingsinger/468502417/">via Flickr</a>.


Perhaps I should mention that today is Earth Day. It’s the 40th anniversary of the holiday in fact. Now, whether this day matters any more is a subject of much debate (see green bloggers, including me, weigh in over at Treehugger). I think Earth Day is a good reminder of just how much environmental advocates and allies achieved in the early years: the Clean Air Act, the Clean Water Act, and the Occupational Safety and Health Act, just to name a few. But this year, it should serve as a reminder that much, much more needs to be done on today’s biggest environmental problem: climate change.

Where are we on that? Well, the lead Republican working on climate and energy legislation last week rejected the plan to roll out the bill on Earth Day, downplaying the idea that the legislation has anything to do with the environment. Meanwhile, it’s not even clear what exactly that bill looks like, as the authors struggle to build some manner of franken-climate-bill that can attract 60 votes. And from recent reports it looks likely that the bill will move further down the list of legislative priorities this year, behind financial reform and then immigration.

John Kerry, the lead Democrat working on legislation, tried to strike a hopeful, if somewhat plaintive, call to action on Thursday. This year, he said in a statement, is “our last and best shot” to get a bill passed. Thus, Earth Day, “must be a reflection point that helps make this the year the Senate passes comprehensive climate and energy legislation.” (He said pretty much the same thing in an op-ed in Politico today too.)

With all the not-very-hope-inspiring-news of late, I’m really hoping that this is neither the “last” nor “best” shot at getting the policy right. But Kerry is certainly right that Earth Day should be treated as the impetus for action.

More Mother Jones reporting on Climate Desk

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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