Why Does Google Care About Your Power Bill?

Photo courtesy of Google PowerMeter. Front page image: Wikimedia Commons

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


Like most people, I don’t have much information readily available about my power use. A bill containing information on my energy use during the previous month arrives via email every month, and I pay what it says I owe the utility. I have no idea what appliances suck the most power in my house, or how I could best reduce my overall consumption. But now Google wants to make sure everyone has more and better information about how much energy we use.

Google has already released a prototype PowerMeter, a web-based energy monitoring tool that provides real-time information about home usage. The company is also eyeing the market for other tech innovations that could help cut consumer energy use. But in order to work, their system and most others require smart grid technology like meters that can connect homes with their utilities. They also require information from power providers that would make it possible to use these meters.

Thus, Google and other high-tech companies are ramping up pressure on the government to ease access to the information and innovations that would expand use of these products. The company hosted a summit on access to energy information on Tuesday at its DC office, and joined 45 other major companies, venture capitalists, and environmental groups in calling on the Obama administration to “adopt the goal of giving every household and business access to timely, useful and actionable information on their energy use” in a letter. By giving energy users better information, they write, government can help “unleash the forces of innovation in homes and businesses.”

The groups list three top-line requests: “clear rules on consumer access to information; incentives to promote the deployment of technologies, including cost recovery; programs that educate and engage both providers and energy users; and encouragement of diverse technologies.”

The Obama administration last fall announced $3.4 billion in smart grid funding, and Energy Secretary Steven Chu is a big fan of the technology. White House energy and climate adviser Carol Browner endorsed the goals at Tuesday’s event. “Giving people this kind of real-time feedback will start to change not only their behavior, which is important,” said Browner. “But, equally important, it will start to drive the demand for more efficient appliances.”

It’s clear that Google and other tech companies see a lot of potential in improving access to energy information. I, for one, welcome our new energy conservation overlords, if it means we can get real time information sometime soon. Google’s entry into the space will be something to keep an eye on.

THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

payment methods

THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate