Will Boobs Cause Armaggedon?

Photo via <a href="http://twitpic.com/1iortw">Jennifurret</a>

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Last week, Iranian cleric Hojatoleslam Kazem Sedighi claimed that scantily-clad women were responsible for earthquakes: “Many women who do not dress modestly…lead young men astray, corrupt their chastity and spread adultery in society, which (consequently) increases earthquakes.” Sluts! They never rest. Especially not Jennifer McCreight, who is fighting this claim with an immodest proposal. And she’s not alone. Introducing Boobquake, an international call-to-arms for women to dress provocatively to prove Sedighi wrong. Boobquake has taken the Internet by storm (pun unintended), flooding (sorry!) Twitter with pictures of cleavage, trending under the hashtag #boobquake with over 56,000 Facebook fans…and numerous news outlets and blogs reporting on the breastivities.

McCreight’s mission for Boobquake is as follows:

On Monday, April 26, I will wear the most cleavage-showing shirt I own…I encourage other female skeptics to join me and embrace the supposed supernatural power of their breasts. Or short shorts, if that’s your preferred form of immodesty…With the power of our scandalous bodies combined, we should surely produce an earthquake. If not, I’m sure [Sadeghi] can come up with a rational explanation for why the ground didn’t rumble.

But then, an earthquake hit Taiwan, which didn’t bode well for Boobquake participants. McCreight followed up with a blog post, saying, “No, the Taiwan earthquake is not statistically significant—yet. If we get many of a similar magnitude in the next 24 hours, then we might start worshipping the power of immodesty.”

You might ask, how is flooding the internet with pictures of boobs different than any other day on the Internet? You would, of course, be correct, but today’s boob pictures are for science!

“[T]o the scientists who are concerned with my methods—don’t worry, I fully plan on doing some statistics after the event. I know many earthquakes happen on a daily basis, so we’re looking to see if Boobquake significantly increases the number or severity of earthquakes. Or if an earthquake strikes West Lafayette, IN and only kills me, that may be good evidence of God’s wrath as well (I’m not too concerned). And yes, I know I need a larger sample size to make this good science. Maybe I’ll include Mardi gras in my calculations,” McCreight wrote last Wednesday.

Though McCreight claims that Boobquake’s aim is not “serious activism that is going to revolutionize women’s rights, but just a bit of fun juvenile humor,” the Boobquake phenomenon has turned into a moment for activism. On Boobquake’s Facebook page, McCreight is selling (surprisingly unrevealing) tank tops whose proceeds will all go to the Red Cross and JREF. She also encouraged fans to consider donating money to the AHA Foundation, an organization that strives to “defend the rights of women in the West against militant Islam.”

McCreight will be providing updates on Boobquake throughout the day on her Twitter feed…and we can all be sure that if the world is destroyed by boobs, Twitter will be the first to know about it.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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