Jesus, Flags, and Water-Park Profits

Courtesy photo / <a href="http://upload.wikimedia.org/wikipedia/commons/7/70/Shroud_positive_negative_compare.jpg">Wikimedia Commons</a>

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From New Hampshire, the home of Dixville Notch and the Old Man of the Mountain, comes news of a supernatural sort: Operators of a water park are insisting that Jesus Christ, son of God and savior of mankind, appeared to them in a flag. And boosted business by 200 percent.

It’s all happening at the Liquid Planet Water Park in Candia, where the flag (pictured in this link, with the Shroud of Turin-like stain) was unfurled at the beginning of this season—and where every day’s been sunny and busy since then, say (some) park employees. According to the venerable New Hampshire Union Leader:

Lifeguard manager Sara Schlachter said as soon as she saw the flag, she recognized the image as Christ.

“I’m not religious at all and I’m not much of a believer,” she said, adding that she thinks the discovery of the image and the arrival of good weather are pure coincidence.

Kevin Dumont’s sister, park manager Kelly Dumont, is also a skeptic.

“I think they’re all a bunch of nuts. It looks more like a gladiator, or the Beatles,” she said of the image on the flag.

To Dumont, it looks like an image of Christ, flanked by two other faces, with a starburst over their heads.

Obviously, reasonable people can reasonably disagree about an apparition of the Son of Man in a fluttering banner. But there’s one thing on which we can all agree: New Hampshire has a very active marijuana legalization lobby.

Anyway, as far as the flag goes, that park manager’s brother, Kevin Dumont, has enlisted the aid of a Catholic parish priest, Father Volney “Von” DeRosia from St. Joseph’s Church in Epping, to verify the, um, truthiness of the Lord’s linen likeness.

But Dumont insists the world’s greatest carpenter and resurrector of souls has already worked his magic at Liquid Planet: “Since the face on the flag was revealed, the weather has been more than perfect, Dumont said. Business is up over 200 percent from last year…since the park opened on June 19.”

Which is clearly the work of heaven. Not the fact that it’s summer, it’s a recession, and school’s out. He works in such mysterious ways!

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

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