Battling Till The End For FL Gov

Florida GOP gubernatorial candidate Rick Scott. Flickr/<a href="http://www.flickr.com/photos/scottforflorida/4517644139/">ScottForFlorida</a>

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When Florida Republicans vote tomorrow on their pick for governor, one of the most bruising, bitter primary campaigns will come to a close. For the past few weeks, Republicans Bill McCollum and Rick Scott have traded blow after blow in their gubernatorial primary fight in what quickly became an overwhelmingly negative race. The pair even took their fighting into the lord’s house over the weekend, with the two accusing each other of lying and skewing facts and track records in respective visits to Florida mega-churches.

A new poll from Public Policy Polling shows Scott’s attack ads may be working. Scott leads McCollum 47 percent to 40 percent, an advantage, it’s worth noting, that’s within PPP’s margin of error. According to PPP pollster Tom Jensen, McCollum slightly leads Scott among moderate voters. Which is to say, if Scott wins, “it will be because he destroyed McCollum’s reputation with conservative voters,” Jensen writes. Scott leads McCollum among conservatives 50 percent to 39 percent.

But as Jensen notes, whoever wins the GOP primary for Florida governor tomorrow will emerge a wounded candidate in voters’ eyes:

Regardless of who emerges as the winner Tuesday night Republicans’ chances of holding the Florida Governor’s office will have been considerably damaged by this primary campaign. Only 46% of primary voters have a favorable opinion of Scott and just 38% see McCollum in a positive light. They’ve left GOP voters with mixed feelings about them and Democratic and independent voters with pretty negative ones. Five months ago we would have said Alex Sink looked like a dead duck. Now with the way this contest has unfolded she looks like the favorite.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

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So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

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