October 27, 2010

The Things We Google

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It’s great when new readers find their way to our website, no matter how they do it. And thanks to a program called Mint, we actually get to see which search terms brought them our way. It’s pretty fascinating to scroll through looking at stuff like that when you should be working. In any case, here’s a selection of a dozen searches conducted over the past 10 minutes or so—with links to the articles these searchers found…

(Hey, we never claimed that all of our readers are classy.)

1. women who put items in their vaginas

2. schizophrenic obama

3. sex fiji

4. sex in American

5. Yoda of the Rumsfeld Defense Department

6. you tube gay

7. dumping toxic waste on a body of water

8. sarah palin just shut up

9. how old is Gloria Steinem

10. ku klux klan robes

11. all about pandas

And finally, the gift that keeps on giving…

12. cats

 

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't find elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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