The Teachers’ Union’s Election Day Push

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The National Education Association, the largest teachers’ union (actually, the largest union, period) in America, has long been closely tied to the Democratic Party. This election year is no different: this cycle, the union has spent some $40 million to elect (mostly) Dems around the country. (That’s up from 2006, but down from 2008, a presidential election year.) 

About a third of that money—$17 million—was funneled toward independent expenditures to support three incumbent senators: Harry Reid (D-Nev.), Michael Bennet (D-Colo), and Patty Murray (D-Wash.), as well as Joe Sestak, the Dem candidate for Senate in Pennsylvania. The NEA is also targeting a number of House districts the Dems stand a very good chance of losing: AZ-05 (Harry Mitchell), CO-03 (John Salazar), FL-22 (Ron Klein), IL-17 (Phil Hare), NY-01 (Tim Bishop), NC-08 (Larry Kissell), OH-13 (Betty Sutton), PA-08 (Patrick Murray), VA-05 (Tom Perriello), and TX-23 (Ciro Rodriguez). In a real GOP wave, all of those targeted candidates could lose. But the union thinks it made its targeting choices wisely: “We’ve been very strategic about how we spend our resources,” Karen White, the NEA’s director of campaigns and elections, told me last week. “We targeted [these candidates] because they need a lot of help and they’re in marginal races. That’s where we have the greatest ability to make an impact.”

So what’s happened to the rest of the NEA’s investment? About a third of it was spent on ballot measure campaigns in Massachusetts and Washington, and another third went to member-to-member outreach and get-out-the-vote efforts. That last bit is what will really have an effect today.

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

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