Fun With Google’s Ngram Viewer

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When I first heard about Google’s new Ngram viewer, I thought: Good God, when did the Scientologists get a hold of the search-engine monopoly? What’s next, online e-meters?!

Fortunately, our inestimable blogging machine, Kevin Drum, set me straight. Google’s new gadget—named for a generic measure of character-string length—gauges the popularity of selected terms over time, based on their frequency in the 5.2 million-strong book collection on Google Books. And Kevin promptly put it to good use, proving how “data is” has grown acceptable as an alternative to “data are.” (I’m with you, K., though I’ll probably have my American Copy Editors Society card yanked for admitting it.)

Kevin’s also got the right idea, treating this thing as it should be treated: a fun toy. I’m sure some journalists and academics will flock to it as a source for trend stories and testable hypotheses, and that’s just fine. But it’s of limited scientific utility just now. That, of course, will change as the cloud finds new ways to mash up the Google Labs technology. Until then, here’s a comparison of the frequency with which we’ve referred to “global thermonuclear war” and “red fire engine” since 1920:

It’s red fire engines by a mile.

And if you’ve always wondered who’s been written about more since 1998—academic postmodernists, or Saddam Hussein and Osama bin Laden—here’s your answer:

Don’t look now, Saddam: Foucault and Derrida just drank your milkshake.

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PLEASE—BEFORE YOU CLICK AWAY!

“Lying.” “Disgusting.” “Scum.” “Slime.” “Corrupt.” “Enemy of the people.” Donald Trump has always made clear what he thinks of journalists. And it’s plain now that his administration intends to do everything it can to stop journalists from reporting things it doesn’t like—which is most things that are true.

We’ll say it loud and clear: At Mother Jones, no one gets to tell us what to publish or not publish, because no one owns our fiercely independent newsroom. But that also means we need to directly raise the resources it takes to keep our journalism alive. There’s only one way for that to happen, and it’s readers like you stepping up. Please do your part and help us reach our $150,000 membership goal by May 31.

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