March 24, 2011

We’re Still at War: Photo of the Day for March 24, 2011

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Soldiers assigned to 2nd Battalion, 11th Brigade, 3rd Iraqi Army Division, assault an objective during a live fire exercise at Ghuzlani Warrior Training Center, Feb. 24, 2011. Soldiers assigned to Troop A, 1st Squadron, 9th Cavalry Regiment, 4th Advise and Assist Brigade, 1st Cavalry Division, conducted collective training at GWTC to enhance Iraqi soldiers’ light infantry skills during Tadreeb al Shamil, Arabic for All Inclusive Training. U.S. forces in northern Iraq led individual and collective infantry training for Iraqi soldiers and units from squad to battalion-level tasks during the 25-day Iraqi military training program at GWTC. (U.S. Army photo by Spc. Angel Washington, 4th AAB PAO, 1st Cav. Div., USD-N)

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

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