Florida’s Genius Solution to Unemployment: Super-hero Capes

From the website of Workforce Central Florida.


Forget job retraining or back-to-school money or even another stimulus package. An employment center in central Florida has the answer to ending the Sunshine State’s chronic unemployment problem: Red super-hero capes.

Yes, that’s right. As WFTV Orlando reports, a new marketing initiative unveiled by an outfit called Workforce Central Florida (self-described as the “region’s workforce expert”) called the “Cape-ability Challenge” gives red capes to jobless Floridians as a way to boost their job-seeking prospects. The state-funded workforce organization reportedly spent $14,000 on 6,000 capes as part of the campaign, which a state workforce group called “insensitive and wasteful.” The capes fit in with Workforce Central Florida’s comic book-inspired campaign that features a villain named “Dr. Evil Unemployment.”

Now, the state is investigating Workforce Central Florida over the cape campaign. Hmm, wonder why. Here’s more from WFTV:

The newest allegation of misspending involves a marketing campaign, in which the chairman of the board for the job agency marches around in a super-hero cape.

[…]

Job-seekers such as Gregory Bryant said the capes are a waste of money and they’re offended by the cartoon-like portrayal of being unemployed.

“Would you wear this around?” WFTV reporter Bianca Castro asked Bryant.

“No, I mean, would you?” Bryant answered. “It’s a mockery to Americans.”

The bizarre campaign, however, didn’t last long. In a Wednesday press release, the group announced it was canning the cape idea, which it described as an “admittedly out-of-the-box creative campaign.”

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