April 25, 2011

We’re Still at War: Photo of the Day for April 25, 2011

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U.S. Army Spc. Ahren Blake, a combat medic from Clinton, Iowa, with Company D, 1st Battalion, 133rd Infantry Regiment, Task Force Ironman, a part of the 2nd Brigade Combat Team, 34th Infantry Division, Task Force Red Bulls, holds two puppies he found at an observation post in the Aziz Khan Kats Mountain Valley range near Jalalabad, Afghanistan, April 15. The puppies have been living with the Afghan National Army Weapons Company, 2nd Battalion, 201st Infantry Corps, which man the Ops that 3rd Platoon visited. Photo via US Army

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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