RIP WTF 44

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GOP Hill staffer Scott Graves is retiring his cheeky license plate, WTF 44, following my story yesterday identifying him as the owner of the apparently Obama-bashing Texas tags. “When I realized the meaning could be misconstrued, I ordered new plates,” Graves, the legislative director for Rep. K. Michael Conaway (R-Tex.), told Texas’ San Angelo Standard Times in a statement. It seems a bit hard to imagine that Graves was not aware, at the very least, of the meaning of WTF. In fact, he used this shorthand in the appropriate context on his Twitter feed

So, if not a political jab at the president, what did the plate mean? Graves, via Conaway’s press secretary, Sam Ray, did not elaborate to the Standard Times. Nor did Ray provide an alternative explanation when I contacted him for comment. Ray did speculate, weakly, that “maybe that was his number in football” after I suggested that perhaps WTF could stand for “West Texas Football.” (Hey, I watch Friday Night Lights.) In any event, Ray never got back to me on what WTF 44 “really” meant.

It seems Conaway’s staffers have chosen the strategy of just playing dumb on the matter. The Standard Times Washington correspondent, Trish Choate, was accidentally cc’d on some internal correspondence related to the plates issue. She reports:

??In an email addressing Ray but also sent to the Standard-Times’ Washington correspondent and Graves, Chief of Staff Richard Hudson referred to “KMC”—Kenneth Michael Conaway, saying: “Give KMC a ‘heads-up.’ When she talks to KMC next and she asks him about it, he just needs to decline to discuss his employees’ personal vehicles. Or say something like, I didn’t know about the plates, but I understand he’s changed them.”

There is one remaining question: Now that Graves is trading in his old plates, how should he personalize his new ones?

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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