Introducing Michele Bachmann 2.0

Monday’s GOP presidential debate in Nashua, New Hampshire was the first to feature all of the major presidential candidates, plus Newt Gingrich, on one stage. The big revelation—well, other than Tim Pawlenty’s affinity for Coca Cola—is that Minnesota Rep. Michele Bachmann is officially running for president now. Here’s the video her campaign just posted online:

That’s hardly a revelation, of course—Bachmann already announced plans to begin her campaign in Waterloo, Iowa later this month. What was noteworthy was the way she did it.

As Kevin Drum notes, there was barely a trace of the Michele Bachmann who once called for an investigation into President Obama’s anti-American agenda, or suggested that breast cancer would be an opportunity for singer Melissa Etheridge to quit being a lesbian. Sure, Bachmann suggested the Environmental Protection Agency be renamed “the job-killing agency of America,” but when you consider her previous suggestion that sustainable development is some sort of socialist plot, that actually seems kind of tame.

Bachmann said she supported the Federal Defense of Marriage Act but wouldn’t interfere in state-level same-sex marriage battles as president. She managed to hold off on dropping the kind of incendiary quotes—say, that homosexuality is a direct product of child abuse—that have been a hallmark of her political career. This was, in other words, Michele Bachmann 2.0, a less fire-breathing, more policy-oriented kind of candidate than the congresswoman that hit the tea party circuit last summer.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

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