Heads Up, West Coast: Sarah Palin’s Road Show Headed Your Way

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Sarah Palin’s much ballyhooed “One Nation” bus tour has gripped the media, as the tea party favorite cruises the eastern seaboard, takes in the sights, and plays cat-and-mouse with reporters trailing her every step of the way. In the past week she’s visited Washington, DC; Gettysburg, Pennnsylvania; Philadelphia; and New York, where she dined on pizza with none other than Donald Trump. But ABC News reports that Palin’s jaunt is quickly evolving into a national event.

After an upcoming trip to Boston, Palin described her summer plans like this:

“Go back to Alaska—in fact today, Willow [Palin’s daughter] already had to get back to work so she had to leave—go back to Alaska, come back on the trail again, and take the tour west as the summer progresses.”

Palin went on to say that “our tentative plan” is to take “One Nation” to Americans all over the country in the months to come. And while she’s downplayed her own presidential aspirations, and insisted that the “One Nation” tour isn’t a campaign-like trip, taking the tour national is sure to further stoke rumors that she’s testing the waters and considering a 2012 presidential bid. That and the news that she’s bulking up her staff, possibly moving to Arizona, and had commissioned a movie by conservative filmmaker Stephen Bannon to celebrate her record as Alaska governor.

Of course, if she is indeed thinking of getting in, she’ll have to do it soon. The current roster of candidates, from Pawlenty to Romney to Cain, is already fighting over staffers and courting prospective donors. Time is short, and the big donors are already picking sides.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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