June 2, 2011

The United States of Online Dating

<a href="http://music.columbia.edu/~luke/perfect/05CA.shtml">A More Perfect Union</a>

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Last year, an artist named R. Luke Dubois joined 20 online dating sites, not in search of love, but data. After sampling more than 19 million profiles, he created “A More Perfect Union,” an atlas that remaps America based on how we digitally describe ourselves to potential partners. In this new nation, where place names are dictated by the aggregation of proclivities and personalites, New York has become Now. Chicago is Always. Los Angeles is Acting. Las Vegas is Strip. Richmond, Virginia is Tobacco. St. Petersburg, Flordia is Dieting. Anchorage is Outdoorsy. Omaha is Steak. San Francisco is Gay.

Look closely at the maps and you’ll discover more previously uncharted communities. Zooming in on the San Francisco Bay Area reveals new towns and neighborhoods: North Beach and Chinatown are Folksy; Potrero Hill is Silkscreen; the Outer Richmond is Subconcious. Oakland is Hyperactive. Sausalito is Transsexual. The area near San Quentin is Bratty. Surrounded by locales with names like Dateable, Lucious, Unmitigated, and Kitten, the quiet delta burg of Crockett sighs: Whew.

Find your new hometown here.

(h/t Flowing Data)

WE'LL BE BLUNT.

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In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

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But staying afloat is harder than ever.

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You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

payment methods

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