VIDEO: Sumatran Tiger Killed in Pig Trap

Sumatran tigers are having a tough time. Because of habitat loss in the Indonesian rainforest, this big Asian cat is among the most endangered species in the world: Only 400 of them are left in the wild. (There’s some incredible footage of them here.) The major force driving the clear-cutting around their home is Asia Pulp & Paper, a vast paper company that wields a lot of power; its clients include Disney and several major toy manufacturers.

Earlier this month, in Riau, Indonesia, one of the 400 tigers stumbled into a snare set by villagers who wanted to catch pigs. When Indonesian conservationists learned of the situation a few days later, they sent in a rescue team to free the tiger, which by that point was badly wounded. Watch the video (footage courtesy of Greenpeace; edited by my MoJo colleague Jen Quraishi) to see what happens. Warning: The video is fairly graphic.

According to zoologist Tom Maddox, country coordinator for Indonesia at the Zoological Society of London, Indonesia has lost 40 percent of its forest cover in the last 50 years. The deforestation has been particularly intense in the last decade: Between 2000 and 2005, loggers cleared an area the size of Portugal. Today, roads slice through the few remaining places where tigers live, meaning tiger-human conflicts are increasingly common. The villagers who set the pig trap didn’t mean to ensnare a tiger, but because of clear-cutting, they could easily reach the formerly remote corners of the forest that used to belong to the tigers.

Asia Pulp & Paper, which logs regularly in the area in Riau where the tiger was trapped, has come under fire for its habitat-destroying practices. In turn, American companies that buy from APP have been criticized for doing business with APP. The outcry has yielded some positive changes: Last month, as a result of a Greenpeace campaign, Mattel promised to stop buying from APP.

Disney, on the other hand, issued this statement last week: “Due to the urgency of the deforestation issues in Indonesia, Disney is asking all its licensees, vendors and suppliers to avoid using paper or fiber from Indonesia that does not meet the FSC-Controlled Wood Standard until needed reforms to stop further clearance of natural rainforests are implemented.”

Which is a start, I guess, but it’s awfully light on specifics. It doesn’t even name APP. And if someone politely requested that I “avoid” eating the chocolate-chip cookie I’ve stashed in my desk drawer, well, my chances of leaving said cookie intact would be very slim indeed.

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We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

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In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

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