Gem of the Week: Peer Pressure Makes False Memories

Brain_Blogger/<a href="http://www.flickr.com/photos/brainblogger/3138247450/sizes/m/in/photostream/">Flickr</a>

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


In a study trial lawyers are sure to find of interest, Israeli scientist Micah Edelson has found that people’s recollections of recent events can be altered by peer pressure. The study (published in Science this week) asked participants to view a movie in small groups. Directly after the movie, participants were questioned individually about it. Some participants were very sure their answers to interviewers’ questions about the movie were correct.

Four days later, the interviewers asked participants about the movie again (especially on the items the participant felt strongly they had answered correctly). However, this time, the interviewers presented the participants with false information about the film, allegedly provided by the other people in the participant’s viewing group. Edelson found that in nearly 70% of cases, the participant changed his or her correct memory about the movie to match the group’s incorrect memory. And in nearly half of these cases, the participant’s memory switch was long-lasting, meaning they might no longer remember their own, individual, correct version of the movie: instead, it had been replaced with the group’s inaccurate memory.

There has been research before showing people’s willingness to change their stories (even if they knew they were true) under social pressure. What makes Edelson’s research unique is he used an MRI scanner while people were answering interviewer’s questions. Edelson found that participants’ hippocampi and amygdalas showed activity only when people changed their answers to match their viewing groups. If they changed their answer because a computer told them they were wrong, the hippocampus and amygdala didn’t light up. The hippocampus is linked with memory and the amygdala with emotion.

“Our memory is surprisingly susceptible to social influences,” Edelson said during a recent podcast. This can be a source of concern to some, he noted, since “studies have show that… [witnesses] often discuss crime details with each other before testifying, and this can definitely have an influence on court cases.” As Edelson’s recent paper shows, a crime witness who’s had his or her true recollection of an event altered by some one else’s faulty recollection may lose their initial memory of the event forever. It’s neurologically possible for a witness’s (or a juror’s) memory of an event to truly change under social pressure.

Makes you wonder what effect the hippocampus and amygdala have on people who continue to believe crazy things (cough! Obama’s a Muslim!) even in the face of conflicting facts. Maybe their communities have actually changed their memories of events and they actually remember a different reality than others. Or maybe it doesn’t so much matter what you believe, as long as you think someone else believes it too.

WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

payment methods

WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate