Right-Wing Rock Fans Get Owned…by T-Shirts?

Members of Germany's far-right National Democratic Party (NPD).<a href="http://commons.wikimedia.org/wiki/File:NPD-Vorstand.jpg">Marek Peters/www.marek-peters.com</a>/Wikimedia Commons

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


This one goes out to all those who say combating right-wing hate can’t be done with a dose of prankster humor:

At this summer’s “Rock for Germany” music festival in Gera, Germany on Aug. 6 (an event sponsored by the country’s neo-Nazi National Democratic Party), nearly 300 attendees were handed free souvenir t-shirts emblazoned with the nationalistic message, “Hardcore Rebels—National and Free” and a skull-and-crossbones-and-flag logo.

But what the fans didn’t know was that after running their new concert souvenirs through the wash, the original message fades dramatically, and a hidden one is designed to appear. The Guardian reports:

…The tagline turned into a message from a group offering to help far-right extremists break away from the neo-Nazi scene.

“If your T-shirt can do it, you can do it too – we’ll help you get away from right-wing extremism,” reads the slogan on the shirts after their first washing.

The shirts were handed [out]…by organisers after they had been donated anonymously. They were provided by Exit [Deutschland], a group which helps people disassociate themselves from the far-right.

The “Trojan t-shirts” also revealed the contact information for Exit Deutschland, an outreach group that tries to help teens “break with…right-wing extremism and build a new life” by stressing the “values of personal freedom and dignity.”

Though no one is expecting any of this to suddenly erase the xenophobic tendencies or extreme-right views of some of the festival-goers, Exit’s leaders still think the operation went off better than expected, according to Spiegel Online:

“Our name will be stored in their minds. And when they consider leaving the scene at some point, they will remember us,” [said Exit co-founder Bernd Wagner]. The group’s main goal was to reach young right-wing extremists “in a situation where they would hopefully be alone at home.”

A marketing expert in Hamburg, who wished to remain anonymous, came up with the idea together with his colleagues, [according to the German daily Süddeutsche Zeitung]. His firm paid for the T-shirts to be printed.

Compared to other creative political stunts, this one stands as one of the most honorable and well-intentioned in recent memory. Click here for a before-and-after image of the crypto-anti-fascist t-shirt.

AN IMPORTANT UPDATE

We’re falling behind our online fundraising goals and we can’t sustain coming up short on donations month after month. Perhaps you’ve heard? It is impossibly hard in the news business right now, with layoffs intensifying and fancy new startups and funding going kaput.

The crisis facing journalism and democracy isn’t going away anytime soon. And neither is Mother Jones, our readers, or our unique way of doing in-depth reporting that exists to bring about change.

Which is exactly why, despite the challenges we face, we just took a big gulp and joined forces with the Center for Investigative Reporting, a team of ace journalists who create the amazing podcast and public radio show Reveal.

If you can part with even just a few bucks, please help us pick up the pace of donations. We simply can’t afford to keep falling behind on our fundraising targets month after month.

Editor-in-Chief Clara Jeffery said it well to our team recently, and that team 100 percent includes readers like you who make it all possible: “This is a year to prove that we can pull off this merger, grow our audiences and impact, attract more funding and keep growing. More broadly, it’s a year when the very future of both journalism and democracy is on the line. We have to go for every important story, every reader/listener/viewer, and leave it all on the field. I’m very proud of all the hard work that’s gotten us to this moment, and confident that we can meet it.”

Let’s do this. If you can right now, please support Mother Jones and investigative journalism with an urgently needed donation today.

payment methods

AN IMPORTANT UPDATE

We’re falling behind our online fundraising goals and we can’t sustain coming up short on donations month after month. Perhaps you’ve heard? It is impossibly hard in the news business right now, with layoffs intensifying and fancy new startups and funding going kaput.

The crisis facing journalism and democracy isn’t going away anytime soon. And neither is Mother Jones, our readers, or our unique way of doing in-depth reporting that exists to bring about change.

Which is exactly why, despite the challenges we face, we just took a big gulp and joined forces with the Center for Investigative Reporting, a team of ace journalists who create the amazing podcast and public radio show Reveal.

If you can part with even just a few bucks, please help us pick up the pace of donations. We simply can’t afford to keep falling behind on our fundraising targets month after month.

Editor-in-Chief Clara Jeffery said it well to our team recently, and that team 100 percent includes readers like you who make it all possible: “This is a year to prove that we can pull off this merger, grow our audiences and impact, attract more funding and keep growing. More broadly, it’s a year when the very future of both journalism and democracy is on the line. We have to go for every important story, every reader/listener/viewer, and leave it all on the field. I’m very proud of all the hard work that’s gotten us to this moment, and confident that we can meet it.”

Let’s do this. If you can right now, please support Mother Jones and investigative journalism with an urgently needed donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate