Why Romney Slammed Perry So Hard

Mitt Romney.<a href="http://www.flickr.com/photos/gageskidmore/6149223778/sizes/z/in/photostream/">Gage Skidmore</a>/Flickr

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You can always tell what a campaign thinks by whom it attacks.

At the Republican cluster-smackdown in Las Vegas on Tuesday night, the fists were flying. The evening started with Michele Bachmann and Rick Santorum pouncing on Herman Cain. Then the others piled on in a Cain-bang. This was natural, given that Mr. 999er had vaulted over all the other second-tier candidates into first place in recent polls. They bashed his 999 scheme on various fronts, and, no doubt, Cain, though he took the blows good-naturedly, left with more chinks than when he arrived.

But the most interesting assaults of the night came from Mitt Romney—and they were aimed at Rick Perry. Again and again, he manhandled the Texas governor, who is in single-digits in recent voter surveys. Every time, Perry toke a poke at Romney—on jobs in Massachusetts, on using a gardening firm that hired undocumented immigrants, on whatever—Romney was ready for him and slammed him in response much more effectively.

This showed a few things.

  • The Perry campaign’s opposition research operation was lame. Perry was not well-prepped. The material it handed Perry was weak. And he bobbled the oppo research he had been fed.
  • You can’t discount experience and professionalism. Romney was ready to rumble. He had the facts (or semi-facts) at his finger tips when he needed to defend himself or go on the offense. This was a sign he has a top-notched crew behind him and that he has grown into a better debater after campaigning for several years. Practice does work (except, it seems, for Perry, whose debate outings have gotten worse).
  • Romney is worried about a Perry comeback. I didn’t clock it, but it sure felt as if Romney spent more time with Perry in his sights than Cain. This would suggest that Team Romney considers Cain still the flavor of the nanosecond who will eventually flame out. And if Cain is sucking up the oxygen that would otherwise fuel another anti-Mitt candidate, that’s fine by Romney. In all likelihood, Cain won’t have the money, organization, or staying power to threaten Romney.
  • Perry, though down and out (and downer and outer after this debate), could still revive—if only because he has the bucks to rebuild. He does have the money to wage a monumental ad campaign against Romney. While you can’t buy a good debate performance or talent for the candidate, you can buy a good ad team and talented strategists. Perry has the resources to inconvenience Romney greatly. And when the voting starts, the anti-Romney support will have to settle somewhere. If Perry is at all viable at that point, Romney will have to worry.

Consequently, Romney aimed to kick the Texan while he was down. He did a pretty good job of it. It demonstrated that the former CEO has a strategy and the ability to execute it—which, so far, cannot be said of Perry.

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We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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