RIP, the Santorum Surge

Rick Santorum.<a href="http://www.flickr.com/photos/gageskidmore/6057989395/sizes/m/in/photostream/">Gage Skidmore</a>/Flickr

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


The klieg-lit ballroom inside Manchester’s Derryfield restaurant is where Rick Santorum’s unexpected surge coughed, sputtered, and stalled. Munching on chicken fingers, making small talk, and checking email on iPhones and Blackberries, reporters appeared to outnumber Santorum supporters at the candidate’s primary party. This was where the reality of Santorum’s spare, insurgent campaign overtook the media hype surrounding it.

The Santorum campaign had zeroed in on Iowa, where the candidate methodically hit all 99 counties, a strategy that paid off when the former Pennsylvania senator claimed the second slot—and the media spoils that accompanied it—in the state’s GOP caucuses. But his focus on Iowa left Santorum with little beyond media momentum to carry him into New Hampshire, where he didn’t have much of an infrastructure to speak of. (Though his campaign manager, Mike Biundo, does hail from the Granite State.)

Despite this disadvantage, the Santorum team ran a dogged campaign in the week leading up to the primary, stacking the candidate’s schedule with town halls and meet-and-greets. But his social conservative message, which found a small but diehard base of support here, didn’t really penetrate—at least not in the way the Santorum campaign needed it to in order to pose a real threat to Mitt Romney’s slick, cash-flush operation. (The contrast between the two campaigns couldn’t have been more stark. At Santorum’s events, it was a crapshoot whether the candidate would even have a working mic; Romney’s appearances were meticulously choreographed, resembling a presidential—not a primary—campaign.)

Before Santorum’s Iowa near-victory, the former Pennsylvania senator was polling in the single digits in New Hampshire. Afterward, one poll briefly had him at 21 percent. In the state’s primary, he ended up placing fifth, slightly behind Newt Gingrich, with less than 10 percent of the vote. The campaign’s goal had been to score in the double digits and possibly overtake Gingrich, but it was ultimately unable to achieve either.

Taking the stage at the restaurant flanked by his wife Karen and two of his seven children, Santorum—appearing a tad dejected—spun his back-of-the-pack finish as a victory. The fact that he competed at all, Santorum suggested, was a win. “We wanted to respect the process here,” he told supporters, to cheers of “We pick Rick!”

He added: “We came where the campaign was and we delivered a message not just for New Hampshire but for America—that we have a campaign that has a message and a messenger.”

Now message and messenger head to South Carolina, running the same bare-bones operation. But now, the momentum—and the media swarm—that carried Santorum north to New Hampshire are quickly disappearing.

THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

payment methods

THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate