Today’s Sign of the Apocalypse: The Butt-Steered “Personal Mobility Device”

Image courtesy of Honda

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Honda is introducing a new “personal mobility device” that saves people not only from the horror of walking, but also from using their hands to steer. The latest marvel of human innovation, the Uni-Cub is designed to be steered with your butt:

Designed to mimic the speed and height of walking, the Uni-Cub’s lithium batteries power a trick wheel that can move any direction. Using sensors on the seats, riders simply shift their weight in the direction they wish to travel — there’s also a smartphone control app — and the unit rides high so that the riders have eye contact with people not cool enough to glide around the office up to 3.7 miles on a charge.

If this were intended for people with disabilities that make them unable to walk, that might be one thing. But the ad features perfectly mobile people using these futuristic unicycles to move around their office building. Sometimes, real life gets a little too much like Wall-E.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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