Today’s Sign of the Apocalypse: The Butt-Steered “Personal Mobility Device”

Image courtesy of Honda

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Honda is introducing a new “personal mobility device” that saves people not only from the horror of walking, but also from using their hands to steer. The latest marvel of human innovation, the Uni-Cub is designed to be steered with your butt:

Designed to mimic the speed and height of walking, the Uni-Cub’s lithium batteries power a trick wheel that can move any direction. Using sensors on the seats, riders simply shift their weight in the direction they wish to travel — there’s also a smartphone control app — and the unit rides high so that the riders have eye contact with people not cool enough to glide around the office up to 3.7 miles on a charge.

If this were intended for people with disabilities that make them unable to walk, that might be one thing. But the ad features perfectly mobile people using these futuristic unicycles to move around their office building. Sometimes, real life gets a little too much like Wall-E.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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