Study: Media Used Conservative Memes To Cover Obamacare

Then-House Opposition Leader Rep. John Boehner holds a press conference in 2009 mocking the length of the Affordable Care Act. <a href="http://www.flickr.com/photos/gopleader/4055448939/" target="_blank">Flickr/House GOP Leader</a>

Fight disinformation. Get a daily recap of the facts that matter. Sign up for the free Mother Jones newsletter.

The latest study from the Pew Project for Excellence in Journalism found that, despite the conservative perception that the mainstream media has a liberal slant, coverage of the Affordable Care Act was dominated by rhetoric used by the law’s opponents. According to Pew, “the concepts used by opponents were nearly twice as common as those used by supporters.”

The report comes with a chart illustrating the discrepancy:

The Pew study found that, as with most public policy issues, matters of “strategy” dominated, making up 41 percent of coverage of the Affordable Care Act. “Descriptions of plans” and the “state of health care” combined took up only 31 percent. Yet the substantive message of the law’s opponents clearly seeped through: Americans heard from the media that the law was bad.

Unsurprisingly, views on President Barack Obama’s signature domestic achievement have been mixed to negative. A recent poll conducted by the Associated Press and GFK Roper Public Affairs found that only 33 percent of respondents supported the law, while 47 percent opposed it. Nevertheless, 77 percent believed Congress should get to work on a new health care law immediately if the current one is struck down by the Supreme Court as unconstitutional. The consequences of a Supreme Court decision scrapping the law would be drastic for the people it is already helping—especially the quarter of Americans who continue to struggle with health care costs.

Pew describes the situation here as the White House having lost the “messaging war.” It’s also possible that most Americans don’t like the Affordable Care Act, and that more favorable coverage wouldn’t have convinced them otherwise. The phrase “messaging war,” however, seems like a deeply shallow way of saying that most Americans, who are neither health care wonks nor constitutional scholars, believed what they were hearing from the media. Journalists are supposed to separate truth from falsehood, but instead spent the bulk of their resources speculating about “politics and strategy.” This is the result.

HERE ARE THE FACTS:

Our fall fundraising drive is off to a rough start, and we very much need to raise $250,000 in the next couple of weeks. If you value the journalism you get from Mother Jones, please help us do it with a donation today.

As we wrote over the summer, traffic has been down at Mother Jones and a lot of sites with many people thinking news is less important now that Donald Trump is no longer president. But if you're reading this, you're not one of those people, and we're hoping we can rally support from folks like you who really get why our reporting matters right now. And that's how it's always worked: For 45 years now, a relatively small group of readers (compared to everyone we reach) who pitch in from time to time has allowed Mother Jones to do the type of journalism the moment demands and keep it free for everyone else.

Please pitch in with a donation during our fall fundraising drive if you can. We can't afford to come up short, and there's still a long way to go by November 5.

payment methods

ONE MORE QUICK THING:

Our fall fundraising drive is off to a rough start, and we very much need to raise $250,000 in the next couple of weeks. If you value the journalism you get from Mother Jones, please help us do it with a donation today.

As we wrote over the summer, traffic has been down at Mother Jones and a lot of sites with many people thinking news is less important now that Donald Trump is no longer president. But if you're reading this, you're not one of those people, and we're hoping we can rally support from folks like you who really get why our reporting matters right now. And that's how it's always worked: For 45 years now, a relatively small group of readers (compared to everyone we reach) who pitch in from time to time has allowed Mother Jones to do the type of journalism the moment demands and keep it free for everyone else.

Please pitch in with a donation during our fall fundraising drive if you can. We can't afford to come up short, and there's still a long way to go by November 5.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate