Snooki Reads Mother Jones

What does the cast of Jersey Shore do when they’re not going to the gym, tanning, and doing laundry? Read Mother Jones, of course:

MTV filmed the skit to promote Power Of 12, its effort to get out the youth vote this November. Jason Rzepka, MTV’s vice-president of public affairs, told me that its producers wanted Snooki to be reading a political magazine, and their choice of Mother Jones “reflects the impact of your brand and reporting.” (It could also reflect the fact that Snooki is soon to be a mother).

Whether Mother Jones actually appeals to Snooki is less clear. Last month she told Newt Gingrich: “I’m trying to be like you,” but then, she might have just been making fun of his efforts to cash in on his celebrity. Whatever Snooki’s political affiliations, we’re happy for the endorsement. Snooki fans can sign up for a subscription here

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't find elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

payment methods

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