October 23, 2012

Romney Super-PAC Will Carpet-Bomb Swing States With Biggest Blitz Yet

Paging all TV-watching swing state voters: The campaign ad blitz clogging up your airwaves is about to get worse.

The pro-Romney super-PAC Restore Our Future on Tuesday launched a $17.7 million ad campaign targeting 10 swing states around the country—the super-PAC’s single largest buy yet. Restore Our Future’s latest campaign will consist of two ads: one featuring a wounded Iraq veteran hailing Mitt Romney as a man who “cares deeply about people who are struggling”; and another spot slamming President Obama for high unemployment, “crushing debt,” and declining incomes.

The two ads will run throughout the next week in Colorado, Florida, Iowa, Michigan, Nevada, New Hampshire, North Carolina, Ohio, Virginia, and Wisconsin.

Restore Our Future’s pro-Romney ad can be viewed above. Here’s the anti-Obama ad:

Restore Our Future—run by former Romney aides Carl Forti, Charles Spies, and Larry McCarthy—is arguably the king of the super-PACs. Restore Our Future’s sole purpose is to help Romney win the presidency, and the super-PAC has raised a staggering $111.5 million to do that. The super-PAC’s donors include casino magnate Sheldon Adelson, Texas homebuilder Bob Perry, Houston Texans owner Robert McNair, and Oxbow Carbon, the energy company run by Bill Koch, brother to Charles and David Koch.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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