December 11, 2012

Sen. Joe Manchin’s Lonely War on MTV’s Trashy “Buckwild”

<a href="http://manchin.senate.gov/public/">US Senate</a> ; MTV

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Joe Manchin III, the gun-toting Democratic junior senator from West Virginia who loves coal, is waging a one-man war against MTV’s upcoming reality show Buckwild.

In case you haven’t heard about Buckwild, it’s the show that intends to fill the void in your life left when Jersey Shore goes off the air in late December. Buckwild, premiering Thursday January 3, is an unforgiving cavalcade of cultural stereotypes. The easiest way to describe the show is Jersey Shore, but transposed to small-town West Virginia. The series follows a group of thickly-accented young adults as they swear, fight, carouse, and fornicate their early twenties away. Stars include “Justin Beaver,” one of the adrenaline-junkie males, and Shae, a blonde and “spicy” Southern belle who is sexually attracted to degenerates. The cast also enjoy shooting things, blowing stuff up, and operating all-terrain motor vehicles with zero regard for logic or safety.

So instead of exploiting debauched, club-raving Italian-Americans for the sake of ratings, this program will exploit hormonal, mud-wrestling West Virginians for the sake of hopefully comparable ratings.

Get More: BUCKWILD, Full Episodes

Sen. Manchin isn’t pleased with the above representation of his home state. And last Wednesday, he started tweeting about it. He began by addressing a piece posted to a satirical “fake news” website claiming that Manchin had singlehandedly vanquished Buckwild.

Manchin also wrote a letter on Friday, addressed to MTV president Stephen K. Friedman, requesting the immediate removal of Buckwild from the channel’s 2013 lineup:

senator joe manchin letter mtv

(MTV has yet to respond to the senator’s plea for cancelation.)

And here he is on The Today Show on Monday, railing against the pop-culture “travesty”:

For those as unfamiliar with Joe Manchin as they are with horny twentysomethings on MTV, he is the “centrist,” NRA-endorsed Democrat who won the November 2010 special election to replace the late Sen. Robert Byrd. He served as West Virginia’s governor from 2005 to 2010. He is an unabashed and loyal “friend of coal,” has sued the EPA over its efforts to regulate coal mining, and as governor named coal the official state rock of West Virginia. (Because it’s the state’s economic lifeblood, politicians in West Virginia tend to really like coal.)

Manchin is also notable for his vote against the repeal of “Don’t Ask, Don’t Tell,” his promises to fight health care reform, and for this campaign ad from October 2010, in which he quite literally blasts a whole through a cap-and-trade bill while pledging to “take on Washington and [the Obama] administration to get the federal government off of our backs and out of our pockets”:

With this ad, it’s almost as if Manchin created his own slice of reality television, presenting himself to voters as a butch, over-the-top West Virginian caricature. (Plus, with his penchant for shooting inanimate objects, he might actually fit in well with the kids of Buckwild better than he’d like to admit.)

At this point, the senator’s crusade against the forces of Buckwild seems like a bit of a lonely road. West Virginia’s Democratic governor Earl Ray Tomblin has yet to weigh in on the show. Neither has Manchin’s fellow West Virginia senator Jay Rockefeller (also a Democrat). The Mountain State’s House delegation (Shelley Moore Capito, David McKinley, and Nick Rahall) have also kept quiet.

This isn’t the first time Manchin has raged against on-screen depiction of his constituents. In 2008, he spoke out against a casting call for the Julianne Moore-starring horror flick Shelter, which sought an extra with “physical abnormalities” to depict West Virginia mountain folk. Representatives Capito and Rahall also issued their criticism of the production, and the movie’s casting director was soon canned.

But if MTV’s track record of offending politicians with their reality shows and making a lot of money anyway is any indication, it is probably safe to bet that Manchin won’t score a similar victory this time around. Furthermore, it’s worth noting that Jersey Shore faced far more political opposition prior to its premiere in 2009, and it still went on to set ratings records for MTV and leave its rowdy imprint on international pop-culture.

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We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

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