Top Obama Organizer Wants to Turn Texas Blue

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For the last decade, Democrats have dreamed of turning Texas blue. Yet for the last decade, Texas has turned increasingly red—peaking over the past two years, when Repbulicans gained a supermajority in the Legislature for the first time ever. Those two facts, needless to say, can’t really coexist. Now, Politico‘s Alex Burns reports, Democrats think they may have found a solution:

The organization, dubbed “Battleground Texas,” plans to engage the state’s rapidly growing Latino population, as well as African-American voters and other Democratic-leaning constituencies that have been underrepresented at the ballot box in recent cycles. Two sources said the contemplated budget would run into the tens of millions of dollars over several years—a project Democrats hope has enough heft to help turn what has long been an electoral pipe dream into reality.

At the center of the effort is Jeremy Bird, formerly the national field director for President Barack Obama’s reelection campaign, who was in Austin last week to confer with local Democrats about the project.

One month into its existence, though, the group has already hit its first road bump: Thanks to a quirky system that forces legislators to draw straws to determine the length of their terms in redistricting cycles, the party’s best statewide candidate (per the story), state Sen. Wendy Davis, will only serve two years instead of four. That means that come 2014, Battleground Texas’ first bite at the gubernatorial apple, its most viable candidate for governor will likely be fighting for statehouse re-election instead. Such is life for Lone Star Democrats.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

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In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

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