Anti-Defamation League, Mayor of Culver City Respond to JCPenney’s Hitler Teakettle Billboard


It’s not quite summer, but the silly stories have started, and you may have heard about a certain JCPenney billboard located east of the 405 freeway in Culver City, California. It looks like this:

hitler tea kettle

And it reminded a lot of people of…

The kettle was designed by architect and New Jersey Hall of Famer Michael Graves, who has a long history of designing consumer products that do not resemble a saluting Hitler, including this teakettle from 1984. After the Hitler-kettle story went viral, JCPenney took to Twitter to reassure the public there was no intended connection between the product and the Nazi leader. Here’s one of JCPenney’s damage-controlling Tweets:

Hitler tea kettle jcpenney tweet

JCPenney/Twitter

JCPenney elected to stop selling the item on its website, and took down the billboard on Tuesday—but not before all the Hitler hoopla caused a sales spike in the now notorious kettles.

Still, Jeffrey Cooper, the Democratic mayor of Culver City, remains upset at JCPenney for not initially noticing the resemblance. “I am disappointed JCPenney actually put the billboard up in the first place and more outraged that they actually attempted to defend it,” he says in an email. “As a Jew, I am offended, [and] as an elected official, I am mad that the city I represent is linked to this.”

Others were more forgiving. “JCPenney did the right thing by responding to public concerns and removing the tea pot from their product line,” the Anti-Defamation League, one of the major groups that monitors anti-Semitism, says in a statement sent to Mother Jones. “We take JCPenney at their word that any resemblance to the Nazi dictator was completely unintended.”

Michael Graves did not respond to a request for comment.

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We can afford to take our time because we don’t report to oligarchs or corporations. We report to you, and for you.

And the stakes are high. Democracy is on the defense. We’ve been exposing corruption and scandal for five decades, and this is a pivotal moment in our country’s history. Will democracy prevail? We won’t wait for time to tell—independent journalism is essential for democracy, and we’ll keep doing our part to amplify the free press.

So, we’re asking: Will you join the fight? Mother Jones has been here for 50 years, and we need your support to fuel the future of investigative journalism. Mark our 50th anniversary with a gift of any amount.

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