Alison Lundergan Grimes: I Need $26-30 Million to Beat Mitch McConnell

Secretary of State Alison Lundergan Grimes announces she will seek the Democratic nomination to challenge Sen. Mitch McConnell in 2014, during an afternoon news conference in Frankfort, Kentucky, July 1, 2013.Lexington Herald-Leader/ZUMAPRESS.com

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Alison Lundergan Grimes, the Kentucky Democrat who is challenging Senate Minority Leader Mitch McConnell in next year’s election, is wasting no time beating the bushes for campaign cash. On Saturday, she “wowed” attendees at a Democratic Party private fundraising retreat on Martha’s Vineyard. She’ll need to wow a lot more donors, and fast: McConnell is a master fundraiser, and Grimes will need a whole lot of cash to defeat one of the most powerful Republicans in Congress.

But how much? Between $26 million and $30 million, according to a Democratic strategist who recently spoke with Grimes. Even with Election Day still 17 months away, Grimes has been busy courting DC politicos to raise funds, name-dropping the Clintons in her conversations. Grimes’ father, Jerry, a former director of the Kentucky Democratic Party, is friends with Bill Clinton, who reportedly urged Grimes to run against McConnell. (Grimes spokesman Jonathan Hurst did not immediately respond to a request for comment.)

Even by the standards of today’s big-money politics, Grimes’ $26-30 million target is a staggering sum of money. It’s almost three times more than the average winning Senate race in 2012. Only four Senate candidates—Scott Brown and Elizabeth Warren of Massachusetts, David Dewhurst of Texas, and Linda McMahon of Connecticut—raised more than $26 million during the 2012 election season. And Grimes’ fundraising goal does not include outside groups—super-PACs, dark-money nonprofits, etc. Depending on how competitive the Kentucky race is, tens of millions more in outside money could pour in. 

Grimes’ impressive showing at the Martha’s Vineyard event could help donors and party loyalists forget her campaign’s rocky start. Her kick-off event started half an hour late, with no banner or signs even mentioning the US Senate. Instead, an “Alison Lundergan Grimes: Secretary of State” banner hung behind her. A roll of toilet paper propped up one of the microphones she used make her announcement. At the time of her campaign launch, she had no website, no Facebook page, and nowhere for people to donate money.

McConnell, meanwhile, has been in campaign mode since literally the day after the 2012 elections, when he held his first 2014 fundraiser. In the second quarter of 2013, McConnell raised $2.2 million, more than any other Republican running for reelection. His campaign currently has $9.6 million in the bank.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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