Geek Mythology: What Tech Startups Say vs. What They Actually Do


Rhetoric: “Our mission is to raise the bar of human achievement.”
Product/service: User-generated world records such as the most hats worn while riding a bicycle, fastest “poking” of 10 Facebook friends, and longest Skype call.




Rhetoric: “Change the way people communicate for the better.”
Product/service: App that sends photos that disappear after a few seconds (useful for sexting).





Rhetoric: “How can we turn everyone into a da Vinci?”
Product/service: Calendar app with social-sharing functions.





Rhetoric: “Creating cutting-edge technologies that are revolutionizing the way people view the world.”
Product/service: Nanny-cams that stream on a smartphone.





Rhetoric: “Changing the world, one upgrade at a time!”
Product/service: App that lets you get better seats at a sporting event.





Rhetoric: “The beginning of history is defined by mankind’s first attempt to record life.”
Product/service: Social network for mobile devices; also sells fancy emoji, such as a red panda drinking coffee.





Rhetoric: “Changing how the economy works.”
Product/service: App that helps you find local goods and services such as Bundt cake, terrarium-making kits, and dance lessons.




Rhetoric: “We want to build products that make people feel like they have superpowers.”
Product/service: Enables mobile payments.





Rhetoric: Lets “anyone go and do whatever they’re good at.”
Product/service: App that lets you book house cleaners via smartphone (basically Uber for maids).

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