RECORDSETTER
Rhetoric: “Our mission is to raise the bar of human achievement.”
Product/service: User-generated world records such as the most hats worn while riding a bicycle, fastest “poking” of 10 Facebook friends, and longest Skype call.
SNAPCHAT
Rhetoric: “Change the way people communicate for the better.”
Product/service: App that sends photos that disappear after a few seconds (useful for sexting).
EVEREST
Rhetoric: “How can we turn everyone into a da Vinci?”
Product/service: Calendar app with social-sharing functions.
DROPCAM
Rhetoric: “Creating cutting-edge technologies that are revolutionizing the way people view the world.”
Product/service: Nanny-cams that stream on a smartphone.
POGOSEAT
Rhetoric: “Changing the world, one upgrade at a time!”
Product/service: App that lets you get better seats at a sporting event.
PATH
Rhetoric: “The beginning of history is defined by mankind’s first attempt to record life.”
Product/service: Social network for mobile devices; also sells fancy emoji, such as a red panda drinking coffee.
ZAARLY
Rhetoric: “Changing how the economy works.”
Product/service: App that helps you find local goods and services such as Bundt cake, terrarium-making kits, and dance lessons.
SQUARE
Rhetoric: “We want to build products that make people feel like they have superpowers.”
Product/service: Enables mobile payments.
EXEC
Rhetoric: Lets “anyone go and do whatever they’re good at.”
Product/service: App that lets you book house cleaners via smartphone (basically Uber for maids).
