Geek Mythology: What Tech Startups Say vs. What They Actually Do


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RECORDSETTER
Rhetoric: “Our mission is to raise the bar of human achievement.”
Product/service: User-generated world records such as the most hats worn while riding a bicycle, fastest “poking” of 10 Facebook friends, and longest Skype call.

 

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SNAPCHAT
Rhetoric: “Change the way people communicate for the better.”
Product/service: App that sends photos that disappear after a few seconds (useful for sexting).

 

 

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EVEREST
Rhetoric: “How can we turn everyone into a da Vinci?”
Product/service: Calendar app with social-sharing functions.

 

 

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DROPCAM
Rhetoric: “Creating cutting-edge technologies that are revolutionizing the way people view the world.”
Product/service: Nanny-cams that stream on a smartphone.

 

 

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POGOSEAT
Rhetoric: “Changing the world, one upgrade at a time!”
Product/service: App that lets you get better seats at a sporting event.

 

 

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PATH
Rhetoric: “The beginning of history is defined by mankind’s first attempt to record life.”
Product/service: Social network for mobile devices; also sells fancy emoji, such as a red panda drinking coffee.

 

 

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ZAARLY
Rhetoric: “Changing how the economy works.”
Product/service: App that helps you find local goods and services such as Bundt cake, terrarium-making kits, and dance lessons.

 

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SQUARE
Rhetoric: “We want to build products that make people feel like they have superpowers.”
Product/service: Enables mobile payments.

 

 

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EXEC
Rhetoric: Lets “anyone go and do whatever they’re good at.”
Product/service: App that lets you book house cleaners via smartphone (basically Uber for maids).

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Thank you!

We didn't know what to expect when we told you we needed to raise $400,000 before our fiscal year closed on June 30, and we're thrilled to report that our incredible community of readers contributed some $415,000 to help us keep charging as hard as we can during this crazy year.

You just sent an incredible message: that quality journalism doesn't have to answer to advertisers, billionaires, or hedge funds; that newsrooms can eke out an existence thanks primarily to the generosity of its readers. That's so powerful. Especially during what's been called a "media extinction event" when those looking to make a profit from the news pull back, the Mother Jones community steps in.

The months and years ahead won't be easy. Far from it. But there's no one we'd rather face the big challenges with than you, our committed and passionate readers, and our team of fearless reporters who show up every day.

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