February 28, 2014

Media Adviser to Hillary Clinton in 1999: “Be Careful to Be Real”

<a href="https://www.flickr.com/photos/15083709@N06/2245576555/in/photolist-4qraFa-4s7bTf-4uDKbQ-4Dx3MR-4Lki1L-4U6Tyk-51xeXX-51Byof-5nQ8Di-613oYp-bEieMB-9yMrvc-fucSTv-fusc6W-fus34L-fucHE4-beZvdn-8gibYf-8gibT9-8geV2T-dA7bF1-de5hpK-8geUYr-8geUWZ-dA1GRp-7JDuot-7JDu5B-7JHpFG-7JDu8T-7JDugK-7JHpJd-7JHphS-7JHpE3-7JDtQZ-7JDu1R-7JHpX7-7JHpVb-7JHpKw-7JHpgs-7JHpvS-7JDtWM-7JDtU2-7JDuip-7JHpnm-7JDuer-7JHpjN-7JHpwG-7JHpwm-7JHpCL-7JDusz-7JDtYg">Angela Radulescu</a>/Flickr

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


In 1999, as former First Lady Hillary Clinton was preparing to run for US Senator in New York, she was coached by Mandy Grunwald, a public relations consultant who also served as media adviser for Clinton’s subsequent presidential campaign, before a speech. Back then, Grunwald had some words of wisdom for Clinton, who is now considered front runner for the Democrat’s 2016 presidential nomination: “Be careful to be real.” This is one of eight pieces of advice included in a July 1999 letter released today as part of a trove of documents from the Bill Clinton Administration.

Some of these tips could still be applicable for Clinton in 2016, if she chooses to run: “Don’t assume anyone knows anything about you…New Yorkers generally know about healthcare, your work for children, and then a lot of tabloid junk.” Here are the other tips: 

 

WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

payment methods

WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate