February 20, 2014

We’re Still at War: Photo of the Day for February 20, 2014


Soldiers with the Japan Ground Self-Defense Force provide security for the landing team during amphibious insertion training from the Expeditionary Warfare Training Group Pacific during Exercise Iron Fist 2014 aboard Naval Amphibious Base Coronado, Calif., Jan. 29, 2014. Iron Fist is an amphibious exercise that brings together Marines and sailors from the 15th Marine Expeditionary Unit, other I Marine Expeditionary Force units, and soldiers from the JGSDF, to promote military interoperability and hone individual and small-unit skills through challenging, complex and realistic training. (U.S. Marine Corps photo by Cpl. Emmanuel Ramos/Released)

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

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