February 21, 2014

We’re Still at War: Photo of the Day for February 21, 2014


Marines shoulder-carry a boat to water during an amphibious operations familiarization drill as part of Exercise Cobra Gold 2014 at Hat Yao beach, Rayong, Kingdom of Thailand, Feb. 12, 2014. Cobra Gold, in its 33rd iteration, demonstrates the U.S. and the Kingdom of Thailand’s commitment to our long-standing alliance and regional partnership, prosperity and security in the Asia-Pacific region. The drills were completed by the joint efforts of Royal Thai Marines with Reconnaissance Battalion and U.S. Marines with 3d Reconnaissance Battalion, 3d Marine Division, III Marine Expeditionary Force and the Republic of Korea Marines with 1st Reconnaissance Battalion. (U.S. Marine Corps photo by Sgt. Matthew Troyer/Released)

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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