February 24, 2014

We’re Still at War: Photo of the Day for February 24, 2014


FORT CARSON, Colo. – Paratroopers from Company C, 1st Battalion, 505th Parachute Infantry Regiment, 3rd Brigade Combat Team, 82nd Airborne Division, Fort Bragg, N.C., climb over a hill in order to secure an airfield near Fort Carson’s Camp Red Devil training area, Feb. 6, 2014, and defend it from opposing forces from the 1st Battalion, 8th Infantry Regiment, 3rd Armored Brigade Combat Team, 4th Infantry Division, during a joint deployment readiness exercise. The Soldiers were conducting the exercise with Soldiers from Company A, 1st Bn., 68th Armor Regiment, 3rd Armored Brigade Combat Team, 4th Infantry Division and included integration with various Joint Task Force Carson units and civilian support agencies. Both units conducted the joint exercise to train in support of the XVIII Airborne Corps’ global response force mission. (U.S. Army photo by Sgt. Terrance Payton, 3rd BCT Public Affairs, 82nd ABN Div.)

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

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